Gangnam Festival, the largest urban festival unfolding across the entire city center, begins with a spectacular street parade to mark the opening. The festival transforms the entirety of Gangnam into one massive festival space featuring K-POP concerts, family concerts for the whole family to enjoy, a Fashion & Beauty Festa combining K-fashion and performance, and a Beer & Food Festa offering diverse culinary experiences. As a global K-Culture festival combining the city's energy with Hallyu content, the Gangnam Festival is a representative cultural tourism event that promotes the charms of Gangnam to the world.